The SmartSaver Relaunch; Aesthetics, Colossal Interest Rates & an App
Since its creation in 2017, a lot of characteristics have come to embody the FinTech juggernaut that is SmartSaver. From its heavy emphasis on limpid company operations to a rigid following of values based on integrity and responsibility, a lot of reasons make it easy to understand why, in little time, the company has become a grand presence in the Nigerian FinTech space.
However, in all of these, one characteristic that has come to properly define SmartSaver, and is probably the most important reason for its successes, is its adaptability; the company’s fine art of constantly adjusting to it’s customers and her never-ending quest for the “new-and-improved.” Endlessly creating new financial products, increasing and reducing numbers that matter, and even changing its brand colors and logo, the company has very clearly shown its powerful ability to simply bend a knee and serve over the years. And so in December, 2022, it wasn’t really a surprise when SmartSaver announced the revamp of its website and the launch of its new mobile app.
A promise made the year before, the company came true on that promise of a mobile app that would revolutionize everything it had done till then and change the landscape of FinTech in Nigeria. And in honesty, it actually did.
Already famed for its aforementioned groundbreaking financial offers and ridiculously high interest rates, SmartSaver simply added more. The company redesigned its website. Now slick and easier to navigate, customers are met with an array of choices that include Smart-Lock, which offers a whooping 26% interest rate and allows the customer earn this interest upfront, Smart-Flex, its classic daily wallet savings and Super-Lock. It is this one, Super-Lock, that is shocking. In this, SmartSaver offers its customers the ability to get their interest on fixed deposit up to 75% in 36 months. In all, SmartSaver offers 20% to 75% in interest rates on savings, daily wallet balances and investments. And as far as online banking goes, this is, as modestly put as possible, unheard of. In the website, SmartSaver also takes the browser on a tour; its modus operandi, choice mantras and a glimpse into the minds that make SmartSaver possible. And finally, amongst all other things, a link to its brand new app.
The company had been teasing the release of its official mobile app for a good part of 2022. And when it finally launched in December, 2022, preexisting customers were thoroughly overfed. In it, SmartSaver basked in its glory as one of Nigeria’s foremost online banks. Making it easier and far more accessible for pre existing and future customers, the company flexes its groundbreaking offers, exquisite customer relations and its famed security. Going as far as requiring customers to take a selfie together with an identification card, the app provides users the ability to bank with a protection almost unrivalled in FinTech. With the app already getting great reviews, it is clear that SmartSaver has, again, hit the nail on the head.
For over half a decade, SmartSaver has continuously raised the roof of online banking in Nigeria. From its humble beginnings as a fresh, blue bank to its current status as the crème de la crème, the company has always found a way to listen, learn and improve. And its latest relaunch seems to be doing exactly what it was intended to do; make banking and everything easier for Nigerians.
