Spotify Raises Subscription Prices Again in Nigeria and South Africa
Photo showing Spotify Credit: BBC
By Epiphanus Obia
Spotify has increased subscription prices in Nigeria and South Africa for the second time in two months, adjusting the cost of its Premium plans while introducing new features for users in selected markets.
The Individual Premium plan in Nigeria now costs ₦1,600, up from ₦1,300, following an earlier increase in September. South African subscribers also recorded changes this year, with the Individual plan holding at R69.99 after rising from R64.99 earlier.
Spotify said the adjustments align with its broader pricing updates across global markets. The company recently reported its first full-year profit in 2024, posting €1.14 billion in net income after years of losses.
While Africa still contributes a small share of the platform’s global revenue, its influence is expanding. Spotify’s payouts to Nigerian and South African artists surpassed $59 million last year, reflecting wider listener growth across the continent.
Credit: ThisDayLive
User reaction is expected to remain mild in the short term, as the increase keeps monthly fees within an affordable range for most subscribers. However, repeated hikes could put pressure on users facing rising living costs and may push some toward piracy, a persistent challenge for streaming platforms in the region.
The new pricing also affects competition. In Nigeria, Spotify is now more expensive than Apple Music and YouTube Music, which both remain at ₦1,300. In South Africa, YouTube Music currently offers the lowest-priced subscription.
Spotify’s latest updates in South Africa include higher-quality audio options and new subscription tiers, features the company says are part of efforts to improve user experience even as global operating costs rise.
