Showmax introduces TikTok on Naija Comedy Festival Hashtag Challenge’ 

African streaming platform, Showmax, has initiated a top video-sharing platform, TikTok, to give fresh and aspiring content creators the opportunity to become the next ‘TikTok Comedy Star’.

Busola Tejumola, Executive Head, Content and West Africa Channels, MultiChoice Nigeria, in a statement on Friday said this was with the Naija Comedy Festival hashtag challenge.

She said the partnership with TikTok on the Naija Comedy Festival was one of the many ways Showmax was reiterating commitment to supporting young and local content creators.

“The challenge will kick off on Thursday, 20th of October, 2022 and will run for 5 weeks on TikTok, with the voting stage of the challenge happening in the final week.

“5 finalists will win prizes from Showmax and TikTok, as well as a mentorship session with top content creator and skit maker, Mr Macaroni.

“The winners will be chosen and announced at the live finale event on TikTok.

“To join the challenge, participants are expected to post their original comedy or skit on TikTok with the hashtag #NaijaComedyFestival.

“The best TikToks from the challenge will also go onto www.showmax.com,” she said.

Boniswa Sidwaba, head of content programming at TikTok, Sub Saharan Africa, said “We are excited about the growth the creative industry is experiencing and we cannot wait to see the output from the talented content creators.

“As an entertainment platform, TikTok is committed to building a safe environment that inspires creativity and supports the discovery of creative talents within our community.

“Comedic content is extremely popular on the platform and nurturing and supporting local comedy creators remains a top priority for us.

“There has been significant growth within the comedy creator community on TikTok and we are happy to partner with Showmax in encouraging the creative industry in Nigeria through The Naija Comedy Festival hashtag challenge.”