Nigeria’s Sweet Wine Market Hits $420m, Driven by Youth Demand
Nigeria’s sweet wine market has grown to $400–$420 million annually, fueled by Gen Z and millennials who account for 70% of consumption, according to TradeDepot CEO Onyekachi Izukanne.
The shift in preference for sweet, fruity wines is prompting global brands to adapt. TradeDepot has partnered with Italy’s Bosio Family Estates to launch new products targeting West African tastes.
