Manchester United have unveiled their new home kit for the 2020/21 season, which will be worn for the first time on Wednesday night.
The kit, the latest as part of United’s £75m-a-year adidas sponsorship deal, is largely made up of the club’s traditional red but is mixed with threads from the club crest to produce a subtly patterned base fabric.
Fans won’t have to wait long to get a glimpse of Ole Gunnar Solskjaer’s side in their new strip with United to wear it against LASK in second leg of their Europa League last-16 tie.
The kit will be finished off with white shorts and black socks that also feature the threaded design. It can be purchased now exclusively at adidas.com/football, adidas stores and official club stores.
There will then be a wider release with select retailers from August 11.
Inigo Turner, design director at adidas, said: ‘For this season, we researched the values and iconography that connect athlete and fan, and looked to fuse these with modernity and innovation, to create something that connects the people and stands for unity.
‘We pretty quickly landed on the crest as it is the representation of the heart and passion of the club, it is symbolic and iconic across the world.
‘It is significant as the first component added to each design, and one that makes up the threads of the shirt design for the 2020/21 season.’
The home shirt features ‘HEAT.RDY – KEEP COOL’, adidas’ cooling innovation that keeps players dry during a game.
The replica shirt, more commonly worn by fans, offers similar benefits with ‘AEROREADY – FEEL READY’, a technology that makes the shirt more comfortable.