FCCPC Stops MultiChoice from Increasing Subscription Prices as Showmax Launches ₦1,000 Plan

By Epiphanus Obia
The Federal Competition and Consumer Protection Commission (FCCPC) has ordered MultiChoice Nigeria to suspend its planned increase in DStv and GOtv subscription prices, pending an investigation. The company had announced a price adjustment set to take effect from March 1, 2025, but will now have to maintain current rates until regulators complete their review.
MultiChoice had initially been scheduled to appear before the FCCPC on February 27 but requested an extension, which was granted. The commission has now set March 6 for the hearing, where MultiChoice is expected to provide relevant documents and explanations regarding the price hike. Until then, no changes are permitted.

Meanwhile, Showmax, a streaming service owned by MultiChoice, has introduced a temporary price reduction on its mobile plans in Nigeria. As part of a promotion called Showmax Shikini Season, new and returning subscribers can access the General Entertainment Mobile plan for ₦1,000 instead of ₦1,600, while the All Devices plan has been reduced from ₦3,500 to ₦2,000. The discount will be available from February 28 to March 31, 2025.
This move comes a year after Showmax revamped its platform in partnership with Comcast’s NBCUniversal and Sky, adopting the Peacock streaming infrastructure. Last year, the platform also introduced mobile-first subscription options, including a Premier League-only plan, as it seeks to expand its user base.
For now, DStv and GOtv subscribers will not see any immediate price changes, while Showmax users can take advantage of the promotional discount. MultiChoice’s hearing with the FCCPC on March 6 will determine whether the pay-TV provider can proceed with its planned adjustments.